According to the American Supplier Institute, Quality Function Deployment (QFD) is “a system of translating consumer requirements into appropriate company requirements at each stage from research and development to engineering and manufacturing to marketing/sales and distribution.”

Many companies have applied QFD to achieve success by listening to their customers and translating customers ‘ requirements in the product design and development stage to satisfy the needs of the customer. You are a quality management expert and you are now charged to help a struggling company to apply QFD to improve its products and services to meet the needs of the customer.

Outline the key issues that should be addressed and lay out a plan on how to achieve it. Use a hypothetical company, introduce a product or service and demonstrate how QFD can be applied to meet customers need and to remain or become competitive. Your report should not exceed 3 pages

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