Review Case Study 8.1 in your textbook on pp. 240–241, and answer the questions that are provided below. In essay format, provide a complete and detailed response to each question. You are required to use at least your textbook as source material for your essay. Each of the responses should be compiled into a document that consists of at least two pages. Your essay should address the following questions:
- What factors raised concerns among the hospital’s managers about the demand and utilization of the facility as a general community hospital, and how did the market analysis validate those concerns? How are the factors that raised concerns in the hospital different from those in other industries?
- What steps were taken to determine the most appropriate focus for the hospital’s services?
- How would one describe the strategic planning process the managers chose, and to what types of services did it direct them?
- How could branding be used to educate patients in the niche strategy that the managers decided upon?