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China has emerged as an enormous social media market. With more than 1.35 billion people and 635 million internet users, internet usage in China is growing explosively at about 30 per-cent annually. That makes it an extremely attractive market for Western social media companies such as Facebook, Google, Twitter, and YouTube. However, under what has come to be called the “Great Firewall of China”—an extensive level of control and censorship of websites and internet activities by the Chinese government—many Western social media and other online marketers have been largely blocked from operat-ing in China. According to The Diplomat, eight of the top 25 most-visited global sites are now blocked in China. However, even with constant government monitoring of internet activi-ties, China has become one of the world’s most active social media environments. Chinese consumers can connect though carefully controlled local social networking platforms such as Renren (everyone’s website), Baidu (Google-like search engine), Youku (China’s answer to YouTube), Weixin (instant messaging), Jiepang (similar to Foursquare), microblogging sites such as Sina Weibo (like Twitter), and Dianping (similar to Yelp).