read-case-and-apply-the-frameworks
Case: NBA (NBALonger2019 and EconomistSportsOct52019 readings)
Case Questions:
It may be helpful to think about value chain activities of “procurement” of players, “manufacture” of games, and “marketing and sales” before you start your analysis.
1.) Using Yip’s framework, please describe the pressures for global integration and the pressures for local responsiveness in the professional sports industry.
- Focus on the industry (not the firm)
- Indicate the pressures of global integration or local responsiveness (and why?)
- Give evidence for decisions
- Add framework in the appendix
2.) How would you describe the National Basketball Association’s (NBA’s) international expansion strategy using the IR Framework?
- Focus on the firm or organization
- Indicate the pressures of global integration or local responsiveness
- Determine if the firm is global, international, transnational, or multi-domestic
- Give evidence/reasoning for choice
- Add framework in the appendix (pinpoint where the firm lies in axis)
3.) Please compare the NBA’s entry modes in Africa (including the BAL) with the entry modes the NBA has used in China (think about the entry mode reading and discussion from November 13, 2019). What are three pros and three cons to the NBA’s approach within each region? Would you recommend any other entry options or changes in either of these regions to help the NBA increase its global following/footprint?
NOTE: Please do not use outside sources only the ones I have provided. Also, no need for in-text citations
Please answer all three questions. You have up to 3 pages (single spaced) to respond to these questions (appendix not included) in page count.
