marketing-plan-and-power-point
REQUIREMENTS OF THE WRITTEN REPORT
- The entire written paper should be 10-12 pages long.
- Be sure to use the same headings as seen below for your written report.
- Reference the marketing plan outline and core assessment rubric to create an organized marketing plan of high quality.
- Be sure to use the same headings as the marketing plan outline
- Refer to the core assessment checklist to write a high-quality report.
- The report should contain a cover page, a table of contents, reference page and appendices when necessary.
MARKETING PLAN – CORE ASSESSMENT RUBRIC | ||||||
Criteria | Ratings | Points | ||||
Excellent | Exceeds Expectations | Meets Expectations | Does Not Meet Expectations | Insufficient | ||
Section 1: Executive Summary | Provides an excellent overview of the critical elements of the marketing plan. Reads as a standalone document. No more than 2 pages. Pts: 40 to >35.6 | Gives an accurate overview of the critical elements of the marketing plan. Reads as a standalone document. No more than 2 pages. Pts: 35.6 to >31.6 | Gives a mostly accurate overview of the critical elements of the marketing plan. Document cannot stand alone. Pts: 31.6 to >27.6 | Does not include all of the elements of the marketing plan. Unnecessary or trivial information. Pts: 27.6 to >23.6 | Too short (less than 1 page) or too long (more than 2 pages. Mostly unnecessary or trivial information. Elements not covered. Pts: 23.6 to 0 | 40 |
Section 2: Current Marketing Situation
|
Pts: 40 to >35.6 |
Pts: 35.6 to >31.6 |
Pts: 31.6 to >27.6 |
Pts: 27.6 to >23.6 |
Pts: 23.6 to 0 | 40 |
Section 3: SWOT Analysis
|
Pts: 40 to >35.6 |
Pts: 35.6 to >31.6 |
Pts: 31.6 to >27.6 |
Pts: 27.6 to >23.6 |
Pts: 23.6 to 0 | 40 |
Section 4: Strategy
|
Pts: 40 to >35.6 |
Pts: 35.6 to >31.6 |
Pts: 31.6 to >27.6 |
Pts: 27.6 to >23.6 |
Pts: 23.6 to 0 | 40 |
Section 5: Strategic Implementation
|
Pts: 40 to >35.6 |
Pts: 35.6 to >31.6 |
Pts: 31.6 to >27.6 |
Pts: 27.6 to >23.6 |
Pts: 23.6 to 0 | 40 |
Total Points | 200 |
MARKETING PLAN OUTLINE
See Sonic Marketing Plan example in the Appendix of the text A1, also see plan description on pg 55 of the text.
- Executive Summary
- Situation Analysis
- Market Summary (demographics, needs, trends, growth)
- SWOT
- Competition
- Product Offerings
- Distribution
- Marketing Strategy
- Mission/Objectives (marketing and financial)
- Target Markets
- Positioning
- Strategies
- Marketing Mix/Program
- Marketing Research
- Financials
- Break-Even Analysis
- Sales Forecast
- Expense Forecast
- Controls
- Implementation
- Marketing Organization
- Contingency Planning
MARKETING PLAN – POWERPOINT PRESENTATION
Complete a PowerPoint Presentation summarizing your written marketing plan. Please do not simply copy/paste large amounts of text from your marketing plan – but rather summarize the key findings into an easily digestible format.
REQUIREMENTS
- The PowerPoint summary should be 10-12 slides long.
- The PowerPoint should mirror the written analysis, but just in summary.
- Bullet points, charts and graphs are encouraged as tools to help complete your summary.
PRESENTATION RUBRIC | |||||||
Criteria | Ratings | Points | |||||
Excellent | Above Expectations | Meets Expectations | Below Expectations | Insufficient | |||
Format and Presentation | Meets slide number requirements. Bullet points, charts and graphs are excellently used to clearly summarize the research. All slides are excellently organized, well formatted, and logically presented. Pts: 40 to >35.6 | Meets slide number requirements. Bullet points, charts and graphs are used well to summarize the research. All slides are excellently organized, well formatted, and logically presented. Pts: 35.6 to >31.6 | Meets slide number requirements. Bullet points, charts and graphs are used to facilitate summarizing the research. Most slides are well formatted, and logically presented. Pts: 31.6 to >27.6 | Does not meet slide number requirements. Some use of bullet points, charts and graphs to summarize the research. A few slides are not well formatted and not logically presented. Pts: 27.6 to >23.6 | Does not meet slide number requirements. Little use of bullet points, charts and graphs to summarize the research. Most slides are not well formatted, and/or not logically presented. Pts: 23.6 to 0 | 40 | |
PowerPoint Content | Content is comprehensive, accurate, and persuasive; yet not a copy and paste of the paper. All major points are stated clearly, and are well supported. Pts: 40 to >35.6 | Content is accurate, and persuasive; yet not a copy and paste of the paper. Most major points are stated clearly, and are well supported. Pts: 35.6 to >31.6 | Content is accurate, and persuasive; yet not a copy and paste of the paper. At least half the major points are stated clearly, and are well supported. Pts: 31.6 to >27.6 | Content is accurate, but with some copy and pasting of the paper. At least half the major points are stated clearly, but not well supported. Pts: 27.6 to >23.6 | Content is inaccurate, or incomplete. Is mostly copied and pasted from the paper. Pts: 23.6 to 0 | 40 | |
Writing Mechanics | Presentation is free of grammatical, spelling, and/or punctuation errors. The style of writing facilitates communication. Pts: 20 to >17.8 | Presentation has one or two grammatical, spelling, and/or punctuation errors. The style of writing facilitates communication. Pts: 17.8 to >15.8 | Presentation has three or four grammatical, spelling, and/or punctuation errors. The style of writing facilitates communication. Pts: 15.8 to >13.8 | Presentation has five or six grammatical, spelling, and/or punctuation errors that distract the reader. The style of writing does not facilitate communication. Pts: 13.8 to >11.8 | Presentation has more than six grammatical, spelling, and/or punctuation errors that distract the reader. The style of writing does not facilitate communication. Pts: 11.8 to 0 |