Goal: This paper assignment is designed to help you understand different cognitive choice models you may use to make a high-effort decision. Be sure to connect your discussion to the course material, as always. See Ch. 8. This fulfills one of the course learning objectives, i.e., better understanding yourself as a consumer (SLO5).

Instructions: There are few high-effort decisions that incorporate both thinkingand feelingas completely as the purchase of a diamond engagement ring. Typically these buying decisions are made by either a nervous young man or by a lovestruck young couple. The purchase comprises a substantial financial commitment at a time when emotions run high. Browse some jewelrywebsites(e.g., Kay, Shane Co., Tacori, and Zales) and address the following questions in your paper:

1.If you were in the market to buy an engagement ring, which cognitive choice model(s)are you more likely to use? Explain how the models work in your case. Hint: you need to discuss at leastthree different brands and fourdifferent attributes. See the class exercise on choosing an apartmentfor an example. Draw a table to show your numerical evaluations(e.g., 4 out of 5).

2.What marketing techniques dothese websites use to influence yourthought-based decisions(i.e., cognitive choice) and feeling-based decisionsconcerning the purchase of an engagement ring? Be specific.

500-600wordsGrading Criteria: 1.Comprehension of the relevant course materials(5 pts). 2.Adequacy in addressing the assignment(5 pts). 3.Presentation of your paper. The same as in Instructions for Individual Paper#1: Your writing should be clear, well-composed, and free of spelling and grammar mistakes. It should also meet the following format requirements(5 points).1)Create a title for your paper. Individual paper #3is NOT acceptable. 2)No need to provide a title page.3)Use double-spacing, 12-point font.4)Include bibliography or references. 5)Use APA (American Psychological Association) writing style:

Get 15% discount on your first order with us
Use the following coupon

Order Now

Hi there! Click one of our representatives below and we will get back to you as soon as possible.

Chat with us on WhatsApp