making-a-marketing-strategy

3 page long of making the strategy on how to improve the enrollment for the Political Science department of a university.

Mainly right now, students enrolled in this field are majority online students, military members who don’t have time to go to class on campus, can only take online courses.

Need to generate ideas on how attract more students from all different interests, with different ages, sex,…. (doing video promoting, ads, run campaign, open branch at a specific location, ….)

Quote from professor on what needs to focus on when writing: “Marketing strategy: Here the marketing manager defines the mission, marketing and financial objectives, and needs the market offering is intended to satisfy as well as its competitive positioning. All this requires inputs from other areas, such as purchasing, sales, finance, and human resources.”