major-essay-2-rhetorical-analysis-of-an-ad-campaign-200
Major Essay 2 – Rhetorical analysis of an ad campaign (200)
This is your final major writing assignment in the course as serves as a culmination of all you’ve learned. You will choose an advertisement campaign from either your native/home country or the U.S. and, with appropriate research (which will be demonstrated in class) are to produce a 5-7 pages formal rhetorical analysis (consider ethos, logos, and pathos), where you cite at least 2 sources. In this assignment, you will analyze the company and product, and their intended audience and purpose; you will then discuss how they appeal to ethos, logos, and pathos in a way that successfully (or not) appeals to the viewer (their audience).
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