• Begin each writing assignment by identifying the question number you are answering followed by the actual question itself (in bold type).
• Use a standard essay format for responses to all questions (i.e., an introduction, middle paragraphs and conclusion).
• Responses must be typed double-spaced, using a standard font (i.e. Times New Roman) and 12 point type size.
Textbook: Principles of Marketing
16th Edition, 2016
Author(s): Philip Kotler and Gary Armstrong