consumer-behavior-35

Choose either Exercise 1 or Exercise 2 (NOT both):

Exercise 1

1. 1. 1. From the following list choose a generation or social class.
      2. Locate a research study in any of the following journals using the FIU Library e-journal database (Links to an external site.): Journal of Consumer Research, Consumer Culture Theory, Journal of Consumer Behaviour, Journal of Behavioral Studies in Business, International Journal of Marketing Studies , or Research in Consumer Behavior.
      3. Post a summary (300 words) and citation of a research article related to marketing to this population.

• • • • Pre-Depression Generation
      • Depression Generation
      • Baby Boom Generation
      • Generation X
      • Generation Y
      • Generation Z
      • Upper Americans
      • Middle Americans
      • Lower Americans
      • Other generations or Social Classes welcomed.

Exercise 2

1. 1. 1. From the following list of subcultures, choose one.
      2. Locate a research study in any of the following journals using the FIU Library e-journal database (Links to an external site.): Journal of Consumer Research, Consumer Culture Theory, Journal of Consumer Behaviour, Journal of Behavioral Studies in Business, International Journal of Marketing Studies , or Research in Consumer Behavior.
      3. Post a summary (300 words) and citation of a research article related to marketing to this population.
         • African-Americans
         • Hispanics
         • Native Americans
         • Asian Americans
         • Asian Indian Americans
         • Arab Americans
         • Religious Subcultures