assignment-3-on-pepsico
Assignment 3—Internal analysis of the business unit (Individual Assignment)
My business unit is PepsiCo Drink
Please look at the sample (attached) carefully
Questions need to be answered in assignment 3:
- Find or estimate the margins for your business – operating income/revenues in Mergent is one approach or EBIT% or something similar
- Identify value chain activities– you will need to use“Business Source Complete”, Google, trade publication, industry analysts, interviews with industry players and visits to stores, etc
- Organize activities into the value chain – draw the value chain
- Identify linkages, capabilities, generic strategy and tag line (activity system)
- Conduct a VIRO assessment for the capabilities or meta-capabilities
- Explain margins using the value chain and VIRO
- Identify issues facing the business unit
3 page, double spaced, 12 font, TNR, look at the sample, you will see that it has 3 pages of required info and whole bunch of images and extra info which made it more than 3 pages. So the images, graphs or extra info does not count toward the 3 pages.
Look at the attached file for detailed instruction and a sample.