assignment-2-173

scent marketing

Scent is being used increasingly in certain business contexts to create more pleasing customer

experiences. By conducting some Internet research, you’ll quickly come to see that the strategic

use of scent, in fact, is being used by at least some in the healthcare industry, with some

applications being obvious and others less so.

For this particular Practitioner Application, assume that you are the Marketing Director of a

diagnostic imaging center in the city of your choice. The center’s owner has asked you to

investigate how the establishment could use scent to improve the patient experience. Your task

is to investigate scent research, seeking insights regarding common applications, applications in

general healthcare contexts, and applications which might be particularly helpful in diagnostic

imaging contexts. Then, supply a report which communicates findings and suggests possible

scent applications which have the potential to enhance the experiences of patients receiving

services at the center.

supply the following sections, exactly as they appear below, placing each heading in

bold text:

 Introduction

 Research Findings and Proposed Scent Applications

 Conclusions

 References

Your submission in its entirety must be between 1500-1800 words

Assignment will require devoted inquiry, assimilation, reflection, and refinement in order to

achieve the highest possible score.

Your submission must be supported by 4 (minimum) to 10 (maximum) references, with at least

3 being from scholarly academic journals.