The following questions are to be addressed in the case analysis:

1. Describe Cirque de Soleil’s business model? What is their strategy and what are their key success factors?

2. How would you rate Guy Laliberte’s leadership of the company? What are the pros and cons of this leadrship?

3. Describe the various types of strategic alliances that Cirque entered into through the years. Which was the most successful?

4. Make recommendations for Cirque’s future growth strategy both domestically and internationally. How should they continue to grow?

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