Week 4 Discussion: Case Study: Salix Pharmaceuticals

For this discussion, write and submit a 2–3-page summary as described in the Week 3 Studies under Case Analysis and Discussion-Based Learning Expectations and Requirements. Make sure you understand the requirements before proceeding with the following:

·         Review the Salix Pharmaceuticals case study assigned in the studies for this week: Salix Pharmaceuticals, Inc.: Succeeding on the Road Less Traveled.Links to an external site.

·         Respond to the following:

o    At the conclusion of the Salix Pharmaceuticals case, it is noted that the company has been successful with a search-and-develop strategy. Consider that case and present a summary and recommendation for Randy. Is it time for Salix to change its mission? Why or why not?

Very important: Please read the Case Study Analysis (Week 3 Study) for directions on how to complete this Case Study.