using-the-marketing-plan-outline-on-pages-84-86-in-chapter-2-create-a-marketing-plan-for-a-health-care-provider-of-your-choice-real-or-fictional-see-exhibit-1-1-on-page-25-for-some-examples-of-primary-providers-use-one-of-these-types-of-provide
Using the Marketing Plan Outline on pages 84 – 86 in Chapter 2, create a Marketing Plan for a health care provider of your choice (real or fictional). See Exhibit 1-1 on page 25 for some examples of “primary providers” – use one of these types of providers.
The Marketing Plan should include the following sections and is due by midnight, Saturday, of week four:
- Management Summary
- Economic Projections
- The Market – Qualitative
- The Market – Quantitative
- Trend Analysis
- Competition
- Problems and Opportunities
- Objectives and Goals
- Action Programs
I will provide samples.