using-the-marketing-plan-outline-on-pages-84-86-in-chapter-2-create-a-marketing-plan-for-a-health-care-provider-of-your-choice-real-or-fictional-see-exhibit-1-1-on-page-25-for-some-examples-of-primary-providers-use-one-of-these-types-of-provide

Using the Marketing Plan Outline on pages 84 – 86 in Chapter 2, create a Marketing Plan for a health care provider of your choice (real or fictional). See Exhibit 1-1 on page 25 for some examples of “primary providers” – use one of these types of providers.

The Marketing Plan should include the following sections and is due by midnight, Saturday, of week four:

  1. Management Summary
  2. Economic Projections
  3. The Market – Qualitative
  4. The Market – Quantitative
  5. Trend Analysis
  6. Competition
  7. Problems and Opportunities
  8. Objectives and Goals
  9. Action Programs

I will provide samples.

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