use-of-online-reviews-2

As shown in Xiang et al. (2015), online reviews can be used as data to understand fundamental concepts such as guest satisfaction in hospitality management using text analytical tools. Obviously, hospitality management involves a diverse range of issues and problems. In this exercise, please work with your partner to propose an idea to use online product reviews to examine the market in order to generate insights about competitive intelligence for a specific hospitality business. Your response could be concise but should at least cover the following: 1. A brief description of the business; 2. What do you want to find out? 3. Where are you going to find the data and what tools are you going to use? 4. Justify why this will yield what you are looking for.

Note: 1. Please pick a specific business; 2. focus on Competitive Intelligence.