To be useful, organizational “knowledge” has to be captured and used. Here are some ways of capturing it and using it effectively: (

Discussion 1:

Vision Statements

Organizational vision statements can take interesting directions. Using the Web, find three examples of organizational vision statements and write them down. What do you think of these statements? Do they fit the four components of an organizational vision? How might these statements affect the strategic choices made by the company’s strategic decision makers? R

Discussion 2:

Organizational Knowledge

To be useful, organizational “knowledge” has to be captured and used. Here are some ways of capturing it and using it effectively: (a) keep it human; (b) focus on useful knowledge and “know-how”; (c) collect artifacts; (d) avoid an insular, isolated focus; and (e) keep your knowledge fresh. Briefly explain what you think each of these suggestions means. As you write your explanations, discuss the implications for strategic decision makers.

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