The Core Marketing Problems to Be Addressed (2)
The Core Marketing Problems to Be Addressed
Student’s Name
Institution Affiliation
The Core Marketing Problems to Be Addressed
Difficulty to Adapt to Digital Requirements
The failure of the organisation to have a digital presence affects its availability to not only the broader masses but also its brand. Nowadays when one wants to indulge into questions or seeking clarifications, hey turn up to social media since it is available and flexible, that is, one can access information from where they are. Also, the organisation’s website needs to be updated since it only has basic information. On the other hand, social media has proven to be a crucial marketing tool for most organisations and considering IWMN has not adapted to this digital trend. It makes it hard for the organisation to reach a broad audience. The organisation can set up social media accounts and hire a digital marketing expert to run them.
Lack of funds
Since some of the activities of the organisation depends on financial backing, there is a need for the organisation to look for ways that they can supplement or improve their budget. Projects are essential in improving the wellbeing of the community members but at the same time, they do require a lot of money to be implemented or managed. For IWMN to solve the issue of lack of funds, they can adopt several measures. One way to do this is by forming partnerships with other organisations that seem to share the same idea as theirs (Boddewyn & Doh, 2011). Through this, companies can save money while at the same time, reaching a broader scale of beneficiaries; in this case, more immigrants can be reached or helped. Also, most of their projects are based on a given set of time. For example, a project seeking to provide financial and psychological help to community members they would need to have a given amount of money for such a project to be achieved. At the same time, there would be more funds for the project to become somehow long-term. Generally, IWM is suffering from a lack of budget, and given the effect of coronavirus expected to be hard, this might even put the organisation in a bad situation.
Lack of connections
For an NGO or an organisation to function well, most of them rely on network or leads, and this is no different for IWMN (Kilby, 2010). For them to achieve their plan or make significant changes in west Sydney society, they would have to acquire as many leads as possible. In most cases, having a vast network enables the organisation to acquire personnel as well as resources that are essential in running or implementing projects. The resources can be in terms of financial backing and raw materials. Considering IWMN is always involved with the building of houses for the needy in the society, financial support and availability of resources would make a significant difference. One way to acquire leads or connections, the organisation should think about rebranding themselves and their website since this would make them appealing, and even if they seek help from potential partners, they would not be turned down. The firm could also partner with different types of organisations with different ideologies provided they are all geared towards bringing changes in society.
Lack of Time
Marketing helps to grow and organisation; hence there is a need for organisations like IWMN to take time with their marketing strategy. For IWMN to extend their role and effectiveness in their society, they would have to consider coming up with the appropriate projects which at the same time, are timely. Through this, they would have made not only an impact on society but also grow their brand. Such marketing strategies or projects could enable the organisation to maintain new customers. The organisation can identify which task is essential for the organisation and the society and delegate the responsibility to the necessary parties or individuals. The human organisation plays a crucial role in the marketing of an organisation’s product (Padaki, 2007). Adapting to digital trends would also enable the organisation to automate their marketing. Despite the organisation having to shut down its activities due to the covid-19 pandemic, they can still evaluate and decide which projects are the most vital for society and how would they go about it.
References
Boddewyn, J., & Doh, J. (2011). Global strategy and the collaboration of MNEs, NGOs, and governments for the provisioning of collective goods in emerging markets. Global Strategy Journal, 1(3‐4), 345-361.
Kilby, P. (2010). NGOs in India. Taylor & Francis.
Padaki, V. (2007). The human organisation: Challenges in NGOs and development programmes. Development in practice, 17(1), 65-77.
