Summative Assessment: Sustainability Initiative Stakeholder Engagement Analysis and Strategy
The top leadership of your selected organization has requested that you prepare a stakeholder engagement analysis and strategy for your sustainability initiative.
Part I: Stakeholder identification analysis
Prepare a 400-word identification and analysis of the key internal and external stakeholders essential to your initiative’s success. Include the following:
- 1. Identify key internal and external stakeholders who are essential to the success of your initiative. Provide evidence for your choices.
- 2. Identify partnerships that can be formed between organizations to foster collaboration or healthy competition. Provide evidence for your choices,
- 3. Identify community leaders who can use power and influence to further the initiative on your behalf. Provide evidence for your choices.
Part II: Patient engagement strategy
Develop a 400-word strategy for how you will engage patients and their friends or family to participate in your initiative (directly or indirectly).
Part III: Promotional media strategy
Develop a 400-word promotional media strategy and promotional elements for your sustainability initiative that will be used to reach your identified stakeholders. Include the following:
- 1. A 90- to 175-word script for a 30- to 60-second online advertisement that promotes your sustainability initiative, advocates for sustainable health care practices, and invites the community to action
- 2. A storyboard that outlines the advertisement. Complete the Script and Storyboard Template for this part of the assignment.
- 4. Four social media posts in the platform of your choosing that promotes your initiative and invites the community to get involved.
