you will be completing a public service announcement (PSA) on an area of interest for suicide prevention based on the materials for this course or other resources.

For this assignment, you will create an engaging one- to two-minute public service announcement (PSA) aimed at mobilizing the community to take action and facilitate change. Your announcement should be designed to grab and hold the attention of the viewer. You will need to conduct research about the population and suicide prevention in order to create an effective PSA. Identify the risk and protective factors of your population of interest.

You may use the medium of your choice, such as podcast recording, video recording, or PowerPoint video. Your PSA must include voice over.

In preparation for this assignment and to help you get started, you should consider the following:

  • Develop a list of outcome objectives your PSA will address.
  • Familiarize yourself with other public service announcements to evaluate what you feel is effective or not effective.
  • Tailor your PSA regarding suicide prevention carefully to the special population people group.
  • Think about your word choices. How will you capture people’s attention?
  • What questions will your PSA answer? How will your PSA raise awareness or change the public’s attitudes and behaviors?
  • How does your PSA fulfill the objectives you have created?
  • Script out your PSA and prepare for recording.

Here is some extra information to guide your PSA.

SAMHSA’s Suicide Prevention App

Suicide Safe, for Health Care Providers (3:28 minutes)


Practitioners in primary care and other clinic settings have the opportunity to connect to people who may have suicidal ideation and behaviors of concern.

Suicide is preventable; SAMSHA research informs us that one of two people who have killed themselves had contact with a primary care professional prior to their death. In addition, one of five people had seen a mental health provider prior to their death. Some people had gone to the emergency room in the months prior to their death.

Even silence is communication. There are encounters when the patient is not ready to fully disclose with the practitioner. Silence in this context can be empowering for the client, and resistance can occur if the pace of communication is too fast. Slowing down allows the patient to gather their thoughts. Cultural sensitivity demonstrates regard for diversity, beliefs, and behaviors. For example, sometimes patients are silent about important things because they want to express sensitive information to someone from a background similar to their own. Respecting communication patterns requires a disposition that demonstrates an awareness of the dignity and uniqueness of each person.

Questions to keep in mind:

  • What happened when communication stalled for you?
  • What were the results of poor communication?
  • Did it result in a wrong diagnosis? Incorrect or unnecessary medication? Was there a loss of contact with a patient?
  • Were you able to overcome the communication failure?
  • What communications skills would you have liked to have better practiced to change the outcome for the patient?




Below is just a transcript of the video.

Primary Care of the Psychiatric Mental Health Client I

SAMHSA’s Suicide Prevention App, Suicide Safe, for Health Care Providers Video Transcript

Speaker one: Thanks very much for coming in today. It was good to see you. See you next time.

Speaker two: Behavior health in primary care settings provide unique opportunities to connect one-on-one with a patient. For someone who may be experiencing suicidal ideation or behavior, meeting with their health care provider is a safe setting to participate in a lifesaving assessment.

Research shows that approximately one out of every two people who die by suicide have had contact with a primary care provider in the month prior to their death. One out of every five people has seen a mental health provider in the month prior to their death. One out of every ten people has been seen in an emergency department in the two months prior to their death.

Suicide is preventable. Experts in the field have created research-based tools and resources to help providers confidently care for individuals at risk. As a federal leader in suicide prevention, SAMHSA introduces the free Suicide Safe mobile app, a learning tool for behavioral health and primary care providers. Suicide Safe helps providers integrate suicide prevention strategies into their practice and address suicide risk among patients. The mobile learning tool is based on SAMHSA’s Suicide Assessment Five-step Evaluation and Triage, or SAFE-T, card, a nationally recognized tool for suicide assessment developed in conjunction with screening for mental health.

Key features include patient and provider educational materials, SAMHSA’s behavioral health treatment services locator, interactive sample cases, and conversation starters. Suicide Safe helps providers learn how to use the SAFE-T approach and includes clinical educational opportunities and support resources for providers and their patients. Access to evidence-based resources, educational opportunities, and SAMHSA publications ensures providers have the most up-to-date relevant information.

To help a patient in need, providers can access a map of nearby behavioral health treatment options, which can be filtered by type and distance. Case studies provide in-depth exploration about risk and protective factors, suicide inquiry, and risk level assessment and intervention. Start the conversation with a patient who may be in need of suicide intervention. Suicide Safe provides sample communication approaches that foster trust and optimize patient outcomes.

Working with screening for mental health and SAMHSA’s grantees, the National Suicide Prevention Lifeline, and the Suicide Prevention Resource Center, SAMHSA offers this strategic new tool to support providers in their care of patients. The app is fast to install and easy to use. Simply visit your tablet’s app store and search for SAMHSA or click the link for your app store in the description. Suicide Safe, the learning tool that helps providers integrate suicide prevention strategies into their practice and address suicide risk among patients.


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