Click on the file above to download a copy of the Subway case or In the discussion board or find it attached there. The case is a shortened version of an actual situation that Subway found itself in during the 1990s. But it is still relevant today. In fact if you are familiar with Subway’s current promotions, you should be able to glean that the source of it goes back to this research and Subway situation. Although Subway’s current situation might give some insight about the case, please make recommendations based on the facts provided in the case at the time. If you were given this situation back then, what would your suggested answers, solution recommendations be to the case questions.
The assignment is to to address, answer, the questions below after reading the case. The instructions below are the same instructions typed in at the end of the case and as can be found in the discussion board.
Two pages (single spaced) should be enough to provide a summary. Key is what segment do you recommend Subway pursue (using data from the tables? What products/features to highlight in an ad? And what is the promotion message that can set Subway apart from the competition? In other words, what will you say in an ad to potential subway customers to make them want to go to Subway rather than a competitor? Remember to think about, from the case, what the market seems to want in a meal. Lastly, add an overview of a promotion campaign using the promotion mix 4 (Sales Promotions, Advertising, Public Relations and Direct Marketing)
When complete, click on the blue assignment title above “Subway Case Promotion Campaign” to submit your paper to the gradebook.