Write a business-level strategy for The Trail Shop https://www.trailshop.com/ based on:

1. What is the overall positioning of the firm in its industry?

2. What is your firm’s cost and differentiation position relative to other major competitors?

  • To assess this, you will need to know or estimate the market share, delivered cost position, price offered by key competitors, etc.

3. What value does the firm create for customers and how does it create this value? Does this value proposition appeal to some market segments more than others?

4. How is the business-level strategy supported by its functional strategies? Is there a misalignment? How does the value chain demonstrate alignment or misalignment?

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