From Saudi or Middle East market, select an example of partnership between two companies (acquisition, collusion, joint venture, value-chain partnership, mutual service consortium, licensing arrangement…) and answer the following questions:
- Briefly present the two companies, members of partnership (Industry, location, size, competitors, activities…). (Max 400 words)- (1Mark)
- What is the kind of this partnership and what are its main reasons?(1Mark)
- What are the issues brought up by the companies during partnership? (1Mark)
- Evaluate the competitive advantage of the partner- companies. (1Mark)
- What is the method used by the partner-companies to manage the organizational culture? underline the pros and cons of this method.(1 Mark)
- The chosen example must be from real market and the partnership already done.
- Answers must be clear, precise and concise.
- Using terminology developed in your course will be highly valued.
- Limit Words of the assignment: Maximum 1500 words.
- All instructions mentioned in the cover page must be respected.