PURCHASERS OF HEALTH CARE:ROLES OF EMPLOYERS AND HEALTH PLANS IN THE U.S. HEALTH CARE SYSTEM

PURCHASERS OF HEALTH CARE:ROLES OF EMPLOYERS AND HEALTH PLANS IN THE U.S. HEALTH CARE SYSTEM

Of the 5 points associated with this assignment, 2 points will be available for the oral presentation and 3 points for the written summary.You may organize your written summary in any way you wish, but it should address (at a minimum), why your plan is the best option for General Mills, and what strategies you would propose to use in addressing the health benefits needs of General Mills and its employees.

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In Minnesota, the health plan market is dominated by three local, non-profit organizations: Medica, Blue Cross/Blue Shield, and HealthPartners. Your health plan marketing group has been assigned the job of securing (retaining) the General Mills account. You must convince General Mills, a large, self-insured employer headquartered in the Twin Cities, to contract with your health plan — and only your health plan — to serve all of its U.S. and international employees. Do whatever research is necessary for you to understand the strengths and weaknesses of your health plan and the health benefit needs and desires of General Mills. (In this exercise, you are not allowed to contact anyone associated with General Mills.) Then,
Prepare a PowerPoint presentation for two benefit consultants who will make their recommendation to General Mills. This presentation must contain no more than ten PowerPoint slides. Your job is to convince the benefit consultants that your organization should be chosen for further price negotiations. Do not include any pricing information in your slides.
Of the 5 points associated with this assignment, 2 points will be available for the oral presentation and 3 points for the written summary. You may organize your written summary in any way you wish, but it should address (at a minimum), why your plan is the best option for General Mills, and what strategies you would propose to use in addressing the health benefits needs of General Mills and its employees.
Roles of Employers and Health Plans in the U.S. Health Care System

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