For this assignment, suppose that you work for a consulting firm, and that you have been asked to research a company and write a paper for your client.For the paper: 

  1. Choose a large U.S. company;
  2. Research the company and the market(s) in which it competes; and
  3. Prepare a six page paper for your client, not including the title page and reference page.

Using information from the business press, AIU’s Library, IBIS World (through AIU’s library) and the Internet, address the following in your paper.

  • Describe the firm, including such information as its
    • products or services
    • annual sales, and
    • market share (This information is readily available in the library’s IBIS World database).
  • Describe the product market(s) in which it operates.
    • For instance, does it operate within an oligopoly or monopolistically competitive market, a perfectly competitive market, or is it a monopoly? (Choose the closest fit.)
    • Explain.
  • Does it operate in only one region of the United States? Does it operate nationally or internationally? Explain.
  • Who are its competitors?
    • Give a brief overview of the other businesses in the market.
  • Identify and explain at least 2 economic concepts that this firm seems to use to its advantage.
    • Examples might include product differentiation; attainment of economies of scale; advertising; whether the firm is regional, national, or international; and so on.
  • You may include an explanation of how any significant recent events or changes in this market have affected this firm. Examples are mergers and acquisitions, technological change, legal issues, whether market demand is expanding, and so on.
  • Provide your evaluation of how this firm might better respond to the challenges it faces.
  • Please include an explanation of how any significant recent events or changes in this market have affected this firm. Examples are mergers and acquisitions, technological change, legal issues, whether market demand is expanding, and so on.
  • Provide your evaluation of how this firm might better respond to the challenges it faces.

For your paper:

  • Utilize at least 2 credible sources to support the arguments presented in the paper. Make sure you cite appropriately within your paper and list the reference(s) in APA format on your Reference page.
  • Your paper should be 6 pages in length, not counting the Title page and Reference page. In accordance with APA formatting requirements, it should be double-spaced and include a running head and page numbers.

The following offer information to help you with your research:

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Assignment: Health Information Patient Handout

One of the pivotal goals of consumer health literacy efforts is to design educational materials that attract as well as educate users. In this Assignment, you design a health information document on a topic that is of interest to you.

To prepare:

  • Select a health issue of interest to you.
  • Identify the audience or population that you seek to educate about this issue.
  • Search the Internet to find credible sites containing information about your selected topic.
  • Review the two health literacy websites listed in this week’s Learning Resources. Focus on strategies for presenting information.

To complete:

  • Design an educational handout on the health issue you selected.
    • Include a cover page.
    • Include an introduction that provides:
      • An explanation of your issue and why you selected it
      • A description of the audience you are addressing
    • In the handout itself:
      • Develop your handout in such a way that it attracts the attention of the intended audience.
      • Include a description of the health issue and additional content that will enhance your message (i.e., key terms and definitions, graphics, illustrations, etc.).
      • Recommend four or five sites that provide clear, valuable, and reliable information on the topic.

Note: Remember to keep the information in your health handout and its design at the appropriate level for the audience you are seeking to inform. Submit your Assignment as a Word document.

The health care issue could be, obamacare, medicare or medicaid, drug prices regulation, Mariujana. 

The paper will be 4-5 pages of the paper  with 4-6 references APA FORMAT with pictures to attract audiences 

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