Market Segmentation paper-

35 total points

(refer to chapter 9 in the text/power point)

Review of your product through the lens of this paper. What is the product, the price point, the

distribution method, etc.

(5 points)

Step 3: Evaluate the attractiveness of the various segments. Is the segment identifiable, substantial,

reachable, responsive, and profitable (This should include a chart of the potential customer base and the

profitability)? What is the size of your potential target market(s)? Use research to bolster your numbers.

(5 points)

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