media-and-culture-studies

According to Marx ruling classes’ ideas are the ruling ideas in every epoch. They are the ideal expression of dominant material relations in society. Explain the meaning of these two statements.

To answer this prompt first refer to Marx’s reading to explain how the ruling classes’ idea become the dominant ideas? (You must refer to the reading and not write your own impressions)

Secondly explain why consumerism and focus on the spectacle, which are the dominant ideas of the day, are an ideal expression of dominant material relations in society. In other words, why are consumerism and brand mania so important to maintaining the status quo of the current stage of late capitalism? You must refer to the readings (by Raymond Williams, Robert McChesney, and Naomi Klein) to support your argument

Then watch September Issue (https://mediasite.ucr.edu/Mediasite/Play/668a9cc1d6194f8e83796557518c3b7e1d?autoStart=true)and give examples from the fashion industry how the ruling classes impose their ideas as natural and aspirational.

Lastly, present an original example from your own experience to further explain how ruling classes ideas are naturalized.