marketing-plan-136
Instructions:
- Prepare a Marketing Plan related to your Strategic Plan. Consider the Four “P”s of Marketing.
- Include correct use of APA Style Guidelines with:
- Market share analysis
- Competition (8 points)
- Payor mix (and any changes that would have to be made) (8 points)
- What is the product you are promoting?
- What activities are to be promoted? (11 points)
- Who is to do the promotion activities (9 points)
- What are the time frames? (9 points)
- What markets are being targeted? (20 points)
- How will you know the marketing plan is effective? i.e. Outcome measures or controls (20 points)
- Identify one to two items that could cause disruption of your plan e.g. Main physician support leaves area (5 points)
- Scholarly paper written in APA 6th edition; 4-5 pages minimum excluding title page and reference page (10 points)
- Market share analysis
- Please review the Sample Assignment located in the Resources folder on the left-side Course Menu.- attached