Me and my group are working on a marketing plan on re branding Facebook. and they gave 2 things to do:
1- purpose of objective of the marketing re branding plan; goal / intention. (One paragraph is enough)
2- Budget breakdown (how funds will be used); this require us to know how are we going to spend 10 millions to re brand. (one or two paragraphs are enough)
3- Notice: I will be attaching a word file containing what we have finished until now from the marketing plan to give you a general idea of what we are working on.