Few would argue that, in order for a business to sustain its success, there has to be value beyond the mere product or service they bring to the market place. Every business has intrinsic value embedded within their assets. Some of these might be overt while others might be hidden and less obvious. For example, the holder of a patent or a retail store’s location would be considered a key resource.

  • Research and discuss at least two other key resources that support a business’ success. How does this connect to their customers and ongoing success? Use examples to support your thoughts and ideas!

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