k-amp-n-what-is-it-really-about

Answer the following questions and provide adequate feedback.

1. Analyze the changing business environment (with a focused discussion on competitive and customer environment) in the industry that Kuehne & Nagel (KN) operate.

2. What had been KN’s strategy for serving its markets and generating revenue? Going forward, based on the case information, what kind of opportunities are possible for KN to pursue? .

3. What strategic options KN has now, and which one should it do implement?

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