Its revision for week: Week 5 Discussion: Case Study: Community Blood Centers

Hello, this is in relation to 48998

Please help me respond to the Professor’s question to my post on the Blood Centers. Here’s the professor’s question to me:

 The Red Cross has market recognition and is a known brand with most likely a robust media budget. How can the CBCC compete with a nationally recognized brand, and why would competing for a limited market result in a strong donor base?