The CEO has set a goal for 2019 to grow top line revenues 15%.
Year ending 2019 customer file metrics provided on Spreadsheet.
Provide a scenario that meets the target.
Provide actions that support your plan. For example, if your plan increases rebuy rate of lapsed buyers provide a plausible idea how you will do it.
Part 2 – Media plan recommendation (see spreadsheet for instruction). Need to
1) Calculate cost per acquisition for each channel
2) calculate discounted CLV (subsequent profit per customer)
3) Analyze results and propose a budget for upcoming year. Include rationale.