How are you coming with finding the materials that you need for your review? Are you encountering any significant problems overall? How have you overcome any problems you met thus far?

What kind of assistance can you offer to your colleagues with the problems that they are presenting here? Any advice or specific suggestions for anybody?

Module 3 – Background

Product Innovation

Video material

3 Lessons on Innovation We Can Learn from Jeff Bezos’ Success. Gala 2017. https://youtu.be/LqL3tyCQ1yY . Available at https://blog.hypeinnovation.com/3-lessons-on-innovation-from-jeff-bezos

Diffusion of Innovation Theory by Rare. Available at https://www.youtube.com/watch?v=9QnfWhtujPA

Steve Jobs announcing the first iPhone in 2007. https://youtu.be/wGoM_wVrwng

Required Reading

Im, S., Montoya, M., &Workman, J. (2012) Antecedents and Consequences of Creativity in Product Innovation Teams. Journal of Product Innovation and Management. 30(1) 170-185. Retrieved October 21, 2017, from https://pdfs.semanticscholar.org/bc15/2ff392741f467a39868d104ad13cdd79ea3c.pdf

Dohrmehl, L. (2017) Relive 10 years of amazing iPhone innovation. CultOfMac. Retrieved October 21, 2017, from https://www.cultofmac.com/461109/today-in-apple-history-celebrate-10-years-of-iphone-goodness/

Neilson, J. (2014) 10 Innovation Lessons From Steve Jobs And Apple: Story of the iPhone [And The Theory of Integrative Innovation]. The Innovative Manager. May 21. Retrieved October 21, 2017, from https://www.theinnovativemanager.com/innovation-lessons-steve-jobs-apple-story-iphone/

Optional Reading

Sarwar, M. and Soomro, T. (2013) Impact of smartphones on society. European Journal of Scientific Research. 98(2):216-226. Retrieved November 15, 2017, from
https://pdfs.semanticscholar.org/2c28/0b6a690442a97a571e09b2404e2d21720db4.pdf

Verstraete, G. (2015) Mapping the rise of the iPhone: Between phones and mobile media. NECSUS. European Journal of Media Studies. 3(1):21-41. Retrieved November 15, 2017, from http://www.ingentaconnect.com/contentone/aup/necsus/2014/00000003/00000001/art00003?crawler=true

Lee, E. and Yazdanifard, R. (2015) How the adaptation of evolving technology can cope with the ever changing demand of consumers? Journal of Research in Marketing. 4(2). Retrieved November 15, 2017, from http://jormonline.com/index.php/jorm/article/viewFile/116/45

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