Post#4: “Consumer and Trade Promotions – Chapter 12”

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What are the benefits and problems associated with sampling as it relates to the topic of consumer promotions? Give a detailed example of when sampling prompted you to buy something as well as if it led you to make (or not make) a repeat purchase. Explain your experience and identify what the brand did well or how it could improve its sampling promotions. If you do not have your own personal example of “sampling” – you should interview a relative or a friend for this post. The application of sources/citations increase your score significantly. See rubric for details.

Reminder: You have one submission attempt. A grading rubric is used to determine key requirements. You must review the rubric before completing the post to ensure you address all key areas. Discussion Board Post Grading Rubric.xlsx

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