• Discuss all the solution with references
  • Q1: Analyze the Citibank value Chain.
  • Q2: Explain how e-banking has impacted on the primary and support activities of its value chain.
  • Q3: Explain the tangible and intangible sources that could influence the differentiation strategy of Citibank.
  • Q4: How could IT/e-banking assist an organization/ a bank to achieve a competitive advantage in the marketplace? Explain through the case of Citibank.

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