case-study-1876

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QUESTION 1: Starbucks prefers a combination approach to foreign market entry: the use of joint ventures and licensing. Do you agree with this approach? Why or why not?

QUESTION 2: Many would argue that Starbucks coffee is expensive, and yet customers get “value” for their money. How do you think Starbucks has been able to transfer this business model and value proposition to international markets?

QUESTION 3: To stay competitive worldwide, what do you think Starbucks should focus on in the next decade from a market entry standpoint and from a value proposition to customers?

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