2 parts- word doc and few slides.

Primary Task Response: Within the Discussion Board area, write 300-600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

Reflecting on your learning in the MBA program, section 4.2 of the CapSim Team Member Guide, and assigned readings. Identify and explain the value of a marketing strategy that could lead to market dominance for your product and/or company. What decisions are you considering in Practice Round 1 to maximize your market share? Discuss your approach in terms of the marketing mix variables.

Include in your assessment:

  • Your approach to each of the marketing mix variables (product (R&D), price, place, and promotion)
  • Approach to growth in terms of market penetration, development and product development
  • How your strategy can be achieved through CapSim decisions

Use your textbook(s), course materials, and Internet sources to, as a team, prepare a PowerPoint presentation of 3 main slide, a cover slide and a reference slide that justifies your strategic decisions for Practice Round 1. You need to provide a brief executive summary “state of the business” slide, a synopsis of the key decisions for you product, the reasoning leading to the decisions, and an assessment of the results of those decisions.

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