This is the professor instruction:

  • How a business uses sports marketing
  • Extra credit points are available for this assignment
  • Your organization review must include:

    1. Name/type of business—why did you choose this business?
    2. What is the goal of this business?
    3. Who is their target audience? Who are their messages designed to reach?
    4. What is this target audience’s concerns and interests?
    5. Why do you think they are using sports to communicate with this audience?
    6. What are this business’ key marketing messages?
    7. What do you think they are doing right by using sports marketing?
    8. What could they improve?
    9. Do you think this business is effectively using sports marketing? Why or why not?

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