This is the professor instruction:
- How a business uses sports marketing
- Extra credit points are available for this assignment
Your organization review must include:
- Name/type of business—why did you choose this business?
- What is the goal of this business?
- Who is their target audience? Who are their messages designed to reach?
- What is this target audience’s concerns and interests?
- Why do you think they are using sports to communicate with this audience?
- What are this business’ key marketing messages?
- What do you think they are doing right by using sports marketing?
- What could they improve?
- Do you think this business is effectively using sports marketing? Why or why not?