Question 1:

Company: Fitbit

Product: Improving the current Female Health tracking, adding a pregnancy option and a pregnancy tracker during your nine months. This would work best on their Versa and Ionic family watches, but available for all watches through the App.

BA Techniques: Market Analysis, Interface Analysis, User Stores. Context Diagram to determine your scope of analysis, and Cost Benefit value to confirm the feasibility of the idea.

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