For this assignment you will read a book about entrepreneurs or companies and answer questions about these books. You may choose the book from the assigned list below.

  • Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future
  • The Airbnb Story by Leigh Gallagher
  • The Upstarts: Uber, AirBnb and the Killer Companies of the newSilicon Valley are changing the World.
  • The Everything Store: Jeff Bezos and the Age of Amazon
  • Shoe Dog: A Memoir by the Creator of Nike
  • The Magnolia Story Chip and Joanna Gaines ( HGTV)
  • Threads: My Life Behind the Seams in the High-Stakes World of Fashion Joseph Abboud
  • ( UMASS/Boston Grad )
  • Ben and Jerry’s: The Inside Scoop; How Two Real Guys Built a Business with a Social…Fred Lager
  • Papa:The story of Papa John’s Pizza-John H. Schnatter
  • Grinding it out : The making of McDonald’s- Ray Kroc
  • Four Sseasons: The story of Business Philosophy- Isadore Sharp
  • Without Reservations: How a Family Root Beer Stand Grew into a Global Hotel Company – J.W. Marriott Jr.

Mcdonald’s: Behind the Arches – John F. Love

Marvin Traub: Like No Other Career – Marvin Traub

Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World- Frederick Allen

  • Playing to Win: Jerry Jones and the Dallas Cowboys – David MageeAntonio;
  • Barbie and Ruth , The story of the World’s Most Famous Doll
  • Robin Gerber
  • Toy Monster Oppenheimer
  • Revolution in a Bottle : How TerraCycle Is Redefining Green Businessby Tom Szaky, Paul Hawken
  • House of Mondavi : The Rise and Fall of an American Wine Dynastyby Julia Flynn Siler
  • The Widow Clicquot : The Story of a Champagne Empire and the Woman Who Ruled Itby Tilar J. Mazzeo
  • H.J. Heinz : A Biographyby Quentin R. Skrabec, Jr.
  • Sweet and Low : A Family Storyby Rich Cohen
  • The Essence of Provence: The Story Of L’Occitane
  • First in Thirst: How Gatorade Turned the Science of Sweat into a Cultural Phenomenon
  • Darren RovellFlying High: How JetBlue Founder and CEO David Neeleman Beats the Competition… Even in the World’s Most Turbulent Industry
  • James Wynbrandt
  • James Blue Streak: Inside jetBlue, the Upstart that Rocked an Industry
  • Barbara S. Peterson Wynbrandt
  • Comic Wars: Marvel’s Battle for Survival
  • Dan Raviv
  • The Trader Joe’s Adventure: Turning a Unique Approach to Business into a Retail and Cultural Phenomeon
  • Len Lewis
  • FedEx Delivers: How the World’s Leading Shipping Company Keeps Innovating and Outperforming the Competition
  • Madan Birla
  • Comcasted: How Ralph and Brian Roberts Took over America’s TV, One Deal at a Time
  • Joseph N. DiStefano
  • Copies in Seconds: How a Lone Inventor and an Unknown Company Created the Biggest Communication Breakthrough since Gutenberg–Chester Carlson and the Birth of Xerox
  • David Owen
  • Copy This!: Lessons from a Hyperactive Dyslexic Who Turmed a Bright Idea into One of America’s Best Companies
  • Paul Orfalea, Ann Marsh, With Ann C. Marsh
  • The Pampered Chef: The Story of One of America’s Most Beloved Companies
  • Doris Christopher
  • The John Deere Legacy
  • Don MacMillian, With Wayne G. Broehl, Foreword by Charles Velie James
  • The John Deere Way: Performance that Endures
  • David Magee
  • On Target , How the World’s Hottest Retailer Hit a Bull’s-eye – Laura Rowlwy
  • Time to Make the Donuts – William Rosenberg (Dunkin Doughnuts)
  • Making Dough – Krispy Kremes’ Sweet success Kzanjian & Joyner
  • Exploding, The highs, hits, hypes, heroes and hustlers of the Warner Music Group – Stan Cornyn with Paul Scanlon
  • The Operator, Builds, David Geffen, Buys and Sells the New Hollywood – Tom King
  • Shameless Exploitation in Pursuit of the Common Good – Paul Newman and A.E. Hotchner
  • Golden Arches East , McDonalds in East Asia – James L. Watson
  • Life and Def – Russell Simmons
  • The Perfect Store – Inside E Bay – by Adam Cohen
  • Martha Inc.: The Incredible Story of Martha Stewart Living Omnimedia – Christopher M. Byron
  • Quest for the Best – Stanley Marcus
  • The Bitter End: Hanging out at America’s Nightclub – Paul Colby,Martin Fitzpatrick
  • The Cookie Never Crumbles – Wally Amos, Eden-Lee Murray, Foreword by Neale Donald Walsch
  • The House of Gucci: A Sensational Story of Murder, Madness, Glamour, and Greed
  • Sara Gay Forden
  • The Deal Maker: How William C. Durant Made General Motors – Axel Madsen
  • Women Entrepreneurs Only: 12 Women Entrepreneurs Tell the Stories of Their Success
  • Gregory K. Ericksen, Ernst & Young
  • The Marshall Fields: The Evolution of an American Business Dynasty
  • Steve Case: American Online Pioneer – Ruth Ashby
  • Giants of Enterprise: Seven Business Innovators and the Empires They Built – Richard S. Tedlow
  • Betting It All: The Technology Entrepreneurs – Michael S. Malone,Foreword by Jim Morgan
  • Direct from Dell; Strategies That Revolutionized an industry – Micheal Dell
  • Dot Bomb: My Days and Night at an Internet Goliath – David Kuo
  • Jack: Straight from the Gut – Jack Welch, John Byrne
  • Longaberger, An American Success Story – David Longaberger
  • Michael Jordan and the New Global Capitalism – Walter La Feber
  • New New Thing: A Silicon Valley Story – Michael Lewis
  • Sister CEO – Cheryl Broussard
  • The Taco Titan: The Glen Bell Story – Debra Lee Baldwin
  • Wireless Nation: The Frenzied Launch of the Cellular Revolution in America – James Murray
  • Martha, Inc: The Incredible Story of Martha Stewart – Christopher Byron
  • The Business of Wedding Photography – Ann Monteith
  • Sony, The Private Life – John Nathan
  • The Rise and Fall of the House of Barneys – Joshua Levive
  • Burger King: Jim Mclamore & the Building of an Empire -J. McLamore
  • Master of the Game: Steve Ross & the Creation of Time Warner – Connie Bruck
  • Obsession: The Lives & Times of Cavin Klein Steven Gaines – Sharon Churcer
  • Dave’s Way – R. David Thomas
  • The Making of a Blockbuster: How Wayne Huizenga Built a Sports & Entertainment Empire from Trash, Grit
  • This Business Has Legs: The inside Story of the Infomercial Entrpreneur Who Turned the Thigh-Master into a Household Name – Peter Bieler, Suzanre Costas
  • Body & Soul: P with Principles – the Amazing Success Story of Anita Roddick
  • Anita Roddick, Irene Prokop
  • The New Color of Success : Twenty Young Black Millionaires Tell How They’re Making It.
  • Niki Butler Mitchel, Earl Graves (separate questions for this book)
  • Built from Scratch: How a couple of Regular Guys Grew the Home Depot from Nothing to $ 30 Billion – Bernie Marcus Et al
  • Against All Odds: The Entrepreneurs Who Followed Their Hearts and Found Success (Black Enterprise Series) – Wendy Harris, Wendy Beech (separate questions for this book)
  • Dream Merchants and Howboys, Mavericks, Nutters and the Road to Business Success
  • Barry J. Gibbons (separate questions for this book)
  • Soap Opera: The Dark Side of Proctor & Gamble-the Company That Brings You Crest, Ivory, Pampers Tide – Alecia Swasy (separate questions for this book)
  • The Rain on Macy’s Parade: How Greed, Ambition & Folly Ruined America’s Greatest Store
  • Jeffrey A. Trachtenberg
  • Like No Other Store … : The Bloomingdale’s Legend & the Revolution in American
  • Marketing Marvin S. Traub
  • Black Entrepreneurs in America: Stories of Struggle & Success – Michael D. Woodard
  • Steel Titan: The Life of Charles M. Schwab
  • Anthony T. Rossi, Christian and Entrepreneur; The Story of the Founder of Tropicana
  • Sanna B. Rossi
  • Samuel Bronfman: The Life and Times of Seagmm’s Mr. – Sam Michael Robert Marrus
  • Spirit to Serve: Marriott’s Way – J. Marriott, Kathi Brown
  • The Tiffany Fortune: And Other Chronicles of a Connecticut Family – Alfred M. Bingham
  • Ted Turner: It Ain’t as Easy as It Looks – Porter Bibb, P. Bi
  • John H. Johnson, “the Man from Ebony” (Wizards of Business)
  • Succeeding against the Odds: The Inspiring Autobiography of One of America’s Wealthiest Entrepreneurs – John H. Johnson, Lerone Bennett
  • Half Luck & Half Brains: The Kemmons Wilson Holiday Inn Story – Kemmons Wilson, Robert Kerr
  • Crisis in Candyland: Melting the Chocolate Shell of the Mars Family Empire – Jan Pottker
  • Pour Your Heart into It: How Starbucks Built a Company One Cup at a Time – Howard Schultz
  • Inside the Magic Kingdom – Thomas K. Connellan (separate questions for this book)
  • Aol.com: How Steve Case Beat Bill Gates, Nailed the Netheads, and Made Millions in the War for the Web – Kara Swisher
  • At Any Cost: Jack Welch, General Electric, and the Pursuit of Profit – Thomas F. O’Boyle
  • Bowerman and Knight: Building the Nike Empire – Keith Elliot Greenberg, Bruce S. Glassman (Editor)
  • Cereal Tycoon: Henry Parsons Crowell Founder of the Quaker Oats Company – Joe Musser
  • Disney the Mouse Betrayed – Peter Schweizer, Rochelle Schweizer
  • Bob Ortega
  • Jack Welch and the GE Way: Management Insights and Leadership Secrets of the Legendary CEO
  • Robert Slater (New Welch book coming soon)
  • Kellogg’s William Gould
  • Mean Business: How I Save Bad Companies And Make Good Ones Great
  • Albert J. Dunlap, Bob Andelman
  • Popcorn King: How Orville Redenbacher and His Popcorn Charmed America – Len Sherman
  • The Difference Between God and Larry Ellison – Mike Wilson
  • The Emperors of Chocolate: Inside the Secret World of Hershey and Mars – Joel Glenn Brenner
  • Titan: The Life of John D. Rockefeller, Sr. – Ron Chernow
  • Built on Chocolate: The Story of the Hershey Chocolate Company – James D. McMahon
  • Minding the Store: A Memoir: Facsimile Edition for Neiman Marcus 90 Years – Stanley Marcus
  • Richard Branson, Virgin King: Inside Richard Branson’s Business Empire – Tim Jackson
  • Texas Merchant: Marvin Leonard and Fort Worth – Victoria L. Buenger, Walter L. Buenger
  • The Filenes – George E. Berkley, Adolph Caso
  • Marvin Traub: Like No Other Career – Marvin Traub
  • Billions of Entrepreneurs: How China and India Are Reshaping Their Futures–and Yours – Tarun Khanna
  • Grinding It Out: The Making Of McDonald’s – Ray Kroc
  • H. J. Heinz: A Biography – Quentin R Skrabec
  • Toy Monster: The Big, Bad World of Mattel – Jerry Oppenheimer
  • Factory Man: How Jim Harbour discovered Toyota’s quality and productivity methods and helped the U.S. auto industry get competitive – James E. Harbour
  • Upstart Start-Ups!: How 25 Young Entrepreneurs Overcame Youth, Inexperience and Lack of Money to Create Thriving Businesses – Ron Lieber, Suzanne Oaks (separate questions for this book)
  • Vitamin Enriched: A Mega Prescription for Wealth and Health from the Founder of Rexall Sundown, Inc. – Carl DeSantis, Donald M. Platt
  • Work in Progress – Michael D. Eisner, Tony Schwartz
  • Andrew Grove and the Intel Corporation – Jeremy Byman
  • Arthur D. Little: A Little Goes a Long Way – Wet Feet Press Staff
  • Fascinating Walt Disney – Stephen Schochet
  • John Harold Johnson, the Man Who Wouldn’t Take No for an Answer – Bertram T. Knight
  • Max Factor: The Man Who Changed the Face of the World – Marianne Morino, Robert Salvatore
  • Richard Warren Sears: ICON of Inspiration – Frederick Asher
  • The Legend of Eddie Bauer – Robert Spector, Ceila D. Robbins
  • Donna Karan – Sherill Tippins, Richard G. Young (Editor)
  • Fandango: The Story of Two Guys Who Wanted to Own a Restaurant: Fortunately One Knew What He Was Doing – Alan F. Shugart, Patrick Tragenza (Illustrator)
  • Silicon Sky: How One Small Start-up Went over the Top to Beat the Big Boys into Satellite Heaven
  • Gary Dorsey

Questions for this assignment:

Each section must be numbered. The paper should be 12 Font 1.5 spaced.

1. A brief summary of the book. This section should not be more than one page typed.

2. What do you think the entrepreneur did wrong?

3. What did the entrepreneur do right?

4. How would you have done things if you were in their position? (No matter how much they achieved, I am sure there is something you would have done differently.) Do NOT use the same things as in question 2. (12Pts)

5. What economic principles (things you learned in this course) were used in this business? Use examples from the book. (Not a list!)

6. What did you get out of this book.

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