An article with 3/4-page(please no more than one page!) summary stapled on top that describes a startup. Describe their business model, their target customer, and their value proposition.
check Warby parker’s successful and read this this article then discuss about it.
https://www.forbes.com/sites/stevedenning/2016/03/23/whats-behind-warby-parkers-success/#1829fea4411a（Helvetica Neue or Arial font, 12 point size, single spacing within paragraphs, no indentations, double spacing between paragraphs, 1⁄2 inch top, bottom, left, right margins, full justification.