Analyze key factors influencing the selection of promotional alternatives.

Weekly Team Review

Review the objectives from Week Four and discuss additional insights and questions that may have arisen.

Write a 750- to 1,050-word summary of your discussion.

Here are the objectives of week four:

Objectives/Competencies

4.1 Analyze key factors influencing the selection of promotional alternatives.

4.2 Identify effective marketing communications tools used in the promotion of products or services in health care.

4.3 Explain the need for public relations in health care.

4.4 Determine effective utilization strategies for social media in health care.